3PL vs 4PL: Which One Is Best for Your Business
As demand for faster and more reliable shipping grows, more companies are forced to look for the best ways to get their goods delivered to their destinations in the most efficient ways possible.
Riley Jerow
- About Riley Jerow
- Introducing Riley, a seasoned marketing professional based in Pittsburgh, Pennsylvania, with 2 years of specialized expertise in logistics and a robust 5-year background in B2B marketing. As the Marketing Manager at GoShip for years, Riley plays a pivotal role in steering strategic onsite marketing initiatives. Riley previously served as a Demand Generation Specialist at PLS Logistics Services, contributing significantly to the company's marketing efforts. With a total of 5 years in B2B marketing, she brings a wealth of experience in developing and implementing impactful marketing strategies. Known for her unique voice and deep understanding of logistics, Riley is a trusted and credible figure in the industry. She is dedicated to delivering excellence, making her an invaluable asset in the dynamic field of logistics marketing.
Posts by Riley Jerow
Ways to Avoid LTL Shipping Problems
Less-than-truckload (LTL) shipping offers a cost-effective approach to transporting packages along your supply chain. However, this approach is not immune to problems that could have debilitating consequences if left unmanaged. To run a successful business, you need an efficient logistics system that takes common shipping issues into account and makes provision for preventive actions to […]
Marketing Strategies for Small Businesses: 6 Steps to Building the Perfect Marketing Strategy
There is no business without marketing. Every company, irrespective of its size, must market its products or services to attract customers or face closing down. Over the years, marketing strategies have evolved with the times, the advent of technology, and changes in consumer behavior. Although the traditional methods are still effective, modern techniques feature more […]
Brand Values: How to Increase Your Customer Loyalty
Standing out from the crowd among millions of ecommerce businesses in the US requires you to connect with your audience on an emotional level. And what better way to do this than to define your core brand values and communicate them boldly? What are Brand Values? Brand values are foundational principles on which a business […]
How to Work Through Labor Shortages to Fulfill Orders
Labor shortages occur when the demand for workers in a particular industry exceeds the supply of people who are qualified and willing to take the job. In logistics, labor shortage puts a strain on the supply chain, making it difficult for businesses to fulfill orders. Learning how to work through labor shortages keeps your business […]
How to Automate Shipping and Label Printing
Automating business processes like shipping can save you valuable time and money while equipping you with the necessary tools to scale. This article discusses how to automate shipping and label printing to eliminate repetitiveness in fulfillment processes and boost operational efficiency. What Does it Mean To Automate Shipping Shipping automation involves streamlining logistics procedures by […]
6 Strategies for Reducing Your E-commerce Store’s Shipping Costs
Shipping is a cost neither business owners nor their customers enjoy having to shoulder. It is, however, impossible to avoid in e-commerce. Shipping costs often leave the affected parties no choice but to learn how to deal with it. Fortunately, there are effective strategies you can employ to reduce your e-commerce store’s shipping costs. Here […]
How to Ship Clothing: A Guide to Apparel Fulfilment
Fashion e-commerce has grown tremendously over the years and is set to generate almost 300 billion dollars in sales by 2025. To remain competitive in this fast-paced industry, simply selling great clothes will not suffice. It is equally crucial to bring your A-game in the area of apparel fulfillment to keep your customers satisfied and […]
Backorder: What it Means, Causes, and How to Reduce Temporarily Out-of-Stock Items
Backorders are inevitable in business. Learning to manage them while keeping your customers happy is key to running a successful business. What is Backorder? A backorder occurs when a customer orders an item that is temporarily out of stock. Generally, back-ordered items comprise goods that are unavailable in the seller’s current inventory but are either […]
5 Logistics Trends to Watch for in 2023
The logistics industry constantly evolves to meet the ever-changing demands of today’s global economy. With the hurdles of 2022 behind us, here are logistics trends 2023 you can expect in the coming year. Environmental Regulations The United States Environmental Protection Agency (EPA) set some regulations to control the greenhouse emissions of commercial trucks. Although these […]