The Logistics Behind Valentine’s Day
Valentine’s Day is upon us and it’s no secret that this holiday is most popular for florists. Not many people take the time to think about the effort put into the supply chain that pulls this whole day off. US consumers purchase the most flowers on Valentine’s Day than any other day of the year, roses being the number one choice. It takes a lot to get those roses market ready, and like all perishable products, they need extra attention. All flowers are considered perishable and require specific temperatures