Breaking Down the Borders: How to Expand Your Business into International Markets
Explore the basics of selling to international markets and how to incorporate necessary measures into your business model.
Riley Jerow
- About Riley Jerow
- Introducing Riley, a seasoned marketing professional based in Pittsburgh, Pennsylvania, with 2 years of specialized expertise in logistics and a robust 5-year background in B2B marketing. As the Marketing Manager at GoShip for years, Riley plays a pivotal role in steering strategic onsite marketing initiatives. Riley previously served as a Demand Generation Specialist at PLS Logistics Services, contributing significantly to the company's marketing efforts. With a total of 5 years in B2B marketing, she brings a wealth of experience in developing and implementing impactful marketing strategies. Known for her unique voice and deep understanding of logistics, Riley is a trusted and credible figure in the industry. She is dedicated to delivering excellence, making her an invaluable asset in the dynamic field of logistics marketing.
Posts by Riley Jerow
How to Implement a Returns Management Solution For Your Ecommerce Business
Research shows that 25% of customers return between 5% and 15% of items they purchase online. A returns management solution helps you handle the returned items effectively to satisfy your ecommerce customers without hurting your profit margin. Why managing returns is important for ecommerce Returns management, also known as reverse logistics, refers to how a business […]
Customer Delivery Expectations: Tips for Effective Delivery Management
Fast delivery is one of the keys to expanding your buyer audience. The growing customer demand makes retail businesses look for practical solutions to speed up their shipping operations and meet growing delivery expectations.
Multi-Carrier Shipping: How to Streamline Your Shipping Process by Using Multiple Carriers
Gone are the days when partnering with a single carrier was enough to meet all your business’s shipping needs. Due to the recent boom in e-commerce sales and rapidly changing consumer expectations, business owners must rethink their shipping strategies to maintain a competitive edge and keep their customers satisfied. Multi-carrier shipping may be the solution. What […]
Multichannel Marketing: Why You Need It and How to Do It
A study of 46,000 shoppers by the Havard Business Review (HBR) found that 73% interacted with brands via multiple channels during their shopping journey. This report highlighted the importance of multichannel marketing in a business’s success and its irreplaceable role in shaping the experience of modern consumers. What is multichannel marketing? Multichannel marketing is the […]
Identifying and Understanding Your Audience
Understanding your audience is key to creating a successful marketing plan for your small business. To formulate a marketing campaign that attracts your target audience, you must tailor your message to their needs. Here’s how you can identify and get familiar with your audience.
Route Optimization in Logistics: How to Upgrade Your Delivery Operations
In the fast-changing logistics world, shippers constantly research new ways to optimize their supply chain and stay competitive. Lately, route optimization and digital road mapping have helped many businesses overcome common delivery challenges and grow customer satisfaction.
Optimizing Your Freight Costs
Freight costs have a substantial effect on profitability and overall business growth. Learn how to optimize these costs to keep your supply chain running smoothly without paying exorbitant amounts for shipping. How freight costs impact your business Changes in freight rates affect your business in two major ways. Ways you can optimize your freight costs […]
How to Create an Efficient Order Fulfillment Strategy
Efficient order fulfillment is an indispensable piece in the customer satisfaction puzzle. It can make all the difference between a thriving business and one struggling to keep its head above water. What is order fulfillment? Order fulfillment is the backbone of the modern e-commerce enterprise. It refers to the steps a business takes in responding […]
How to Perfect Your Customer Experience
A recent survey by SuperOffice found that 86% of customers are willing to pay a higher price just for a better experience. Undoubtedly, customer experience is key to the success and growth of every business. Why customer experience matters Every day, potential customers are exposed to numerous adverts from various companies. All of which appear […]